Strategic B2B Partner Marketing Lead

CVS Health Corporation; Illinois; Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health Corporation is seeking a B2B Partner Marketing Strategy Lead to steer Health100’s partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners. The role expands to include demand generation strategy, partner value propositions, and the marketing contribution to pipeline and commercial outcomes.

This individual will shape how Health100 is positioned in the market, drive coordinated marketing efforts that support lead

Qualifications

• 5+ years of experience in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement materials.
• 4+ years driving demand generation and pipeline growth.
• 4+ years cross-functional collaboration with Sales and Product teams.
• 3+ years analytical and strategic thinking skills.
• 3+ years operating in a highly matrixed organization.
• 3+ years strong organization, communication, storytelling, and stakeholder management skills.

Responsibilities

• Lead partner and B2B marketing strategy and execution
• Drive demand generation and pipeline growth
• Own sales enablement strategy and infrastructure
• Develop partner-focused messaging and materials
• Lead launches and commercial readiness
• Incorporate commercial insights to strengthen strategy
• Own measurement and performance tracking

Skills

B2B/Partner Marketing

Messaging & Sales Enablement

Demand Generation

Cross-functional Collaboration

Analytical & Strategic Thinking

Matrixed Organization Experience

Organization & Stakeholder Management

Education

Bachelor's degree in Business/Marketing or equivalent

Job description

CVS Health Corporation is seeking a B2B Partner Marketing Strategy Lead to steer Health100’s partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners. The role expands to include demand generation strategy, partner value propositions, and the marketing contribution to pipeline and commercial outcomes.

This individual will shape how Health100 is positioned in the market, drive coordinated marketing efforts that support lead