Strategic B2B Partner Marketing Lead

CVS Health Corporation; Springfield (IL); Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Comprehensive benefits

Job summary

CVS Health Corporation’s Health100 unit is seeking a B2B Partner Marketing Strategy Lead to shape partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners. You will own demand generation strategy and sales enablement to support pipeline and commercial outcomes.

The role requires leading cross-functional initiatives, developing partner messaging, and coordinating launches with Sales and Commercial teams, while enabling Sales with

Qualifications

• 5+ years of experience in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement materials.
• 4+ years driving demand generation and pipeline growth.
• 4+ years cross-functional collaboration with Sales and Product teams.
• 3+ years analytical and strategic thinking skills.
• 3+ years operating in a highly matrixed organization.
• 3+ years in organization, communication, storytelling, and stakeholder management.

Responsibilities

• Lead partner and B2B marketing strategy and execution.
• Drive demand generation and pipeline growth with Sales and Commercial teams.
• Own sales enablement strategy and materials.
• Develop partner-focused messaging and assets (decks, sell sheets, FAQs, case studies).
• Lead launches and commercial readiness with aligned messaging.
• Incorporate commercial insights to refine messaging.
• Define KPIs and measurement frameworks for marketing impact.

Skills

B2B Marketing

Partner Marketing

Sales Enablement

Demand Generation

Cross-Functional Collaboration

Analytical Thinking

Stakeholder Management

Education

Bachelor's degree (Business/Marketing)

Job description

CVS Health Corporation’s Health100 unit is seeking a B2B Partner Marketing Strategy Lead to shape partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners. You will own demand generation strategy and sales enablement to support pipeline and commercial outcomes.

The role requires leading cross-functional initiatives, developing partner messaging, and coordinating launches with Sales and Commercial teams, while enabling Sales with