B2B Partner Growth & Marketing Strategy Lead

CVS Health Corporation; Michigan; Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

Paid time off

Retirement savings options

Wellness programs

Equity/bonus opportunities

Job summary

CVS Health Corporation is seeking a B2B Partner Marketing Strategy Lead to steer Health100’s partner marketing strategy across pharmaceutical companies, payors, employers, and digital health partners. You’ll own demand generation strategy, partner value propositions, and marketing’s role in pipeline growth and commercial outcomes.

You will shape Health100’s market positioning, drive coordinated campaigns, and ensure Sales teams are equipped with compelling enablement materials.

Qualifications

• 5+ years in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement.
• 4+ years driving demand generation and supporting pipeline growth.
• 4+ years cross-functional work with Sales and Product teams.
• 3+ years analytical and strategic thinking.
• 3+ years operating in a matrixed organization.
• 3+ years with strong organization, communication and stakeholder skills.

Responsibilities

• Lead partner and B2B marketing strategy and execution across audiences.
• Drive demand generation planning and pipeline growth with Sales.
• Own sales enablement strategy and materials.
• Develop partner-focused messaging, decks, FAQs and case studies.
• Lead launches with aligned messaging and timelines.
• Incorporate feedback from Sales to refine messaging and impact.
• Define KPIs and measure marketing impact on pipeline and outcomes.

Skills

B2B marketing

Partner marketing

Demand generation

Cross-functional collaboration

Strategic thinking

Storytelling & messaging

Education

Bachelor’s degree in Business or Marketing

Job description

CVS Health Corporation is seeking a B2B Partner Marketing Strategy Lead to steer Health100’s partner marketing strategy across pharmaceutical companies, payors, employers, and digital health partners. You’ll own demand generation strategy, partner value propositions, and marketing’s role in pipeline growth and commercial outcomes.

You will shape Health100’s market positioning, drive coordinated campaigns, and ensure Sales teams are equipped with compelling enablement materials.