Strategic B2B Partner Marketing Lead

CVS Health Corporation; Arkansas; Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health Corporation's Health100 unit seeks a seasoned B2B Partner Marketing Strategy Lead to shape partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies and digital health partners.

You will own demand generation strategy, partner value propositions, and marketing's contribution to pipeline and commercial outcomes, while enabling Sales teams with compelling materials and messaging. The role includes hybrid work with remote options.

Qualifications

• 5+ years in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement materials.
• 4+ years driving demand generation and supporting pipeline growth.
• 4+ years collaborating with Sales and Product teams.
• 3+ years with strong analytical and strategic thinking.
• 3+ years working in a highly matrixed organization.
• 3+ years with organization, communication, storytelling, and stakeholder management skills.

Responsibilities

• Lead partner and B2B marketing strategy and execution across audiences.
• Drive demand generation campaigns to raise awareness and pipeline.
• Own sales enablement strategy and materials for partners.
• Develop partner-focused messaging and assets (decks, sell sheets, FAQs, case studies).
• Coordinate launches with aligned messaging, materials, and timelines.
• Gather feedback from Sales and partner interactions to refine messaging.
• Define KPIs and measurement frameworks for marketing impact on pipeline and outcomes.

Skills

B2B Marketing

Partner Marketing

Messaging Development

Demand Generation

Cross-Functional Collaboration

Analytics

Stakeholder Management

Education

Bachelor's degree in Business/Marketing or related field

Job description

CVS Health Corporation's Health100 unit seeks a seasoned B2B Partner Marketing Strategy Lead to shape partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies and digital health partners.

You will own demand generation strategy, partner value propositions, and marketing's contribution to pipeline and commercial outcomes, while enabling Sales teams with compelling materials and messaging. The role includes hybrid work with remote options.