B2B Partner Marketing Strategist for Growth
CVS Health Corporation
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Benefits offered by this job
Job summary
CVS Health is seeking a B2B Partner Marketing Strategy Lead for Health100 to guide partner marketing strategy across key audiences including pharmaceutical companies, health plans, PBMs, employers, and digital health partners. The role blends strategy with execution, driving demand generation, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes.
The role shapes Health100’s market positioning and coordinates coordinated marketing efforts to support lead
Qualifications
- 5+ years in B2B, partner, or product marketing.
- 5+ years developing partner-facing messaging, launches, and sales enablement.
- 4+ years driving demand generation and pipeline growth.
- 4+ years cross-functional work with Sales and Product.
- 3+ years analytical and strategic thinking.
- 3+ years operating in a highly matrixed organization.
- 3+ years organization, communication, storytelling, and stakeholder management.
Responsibilities
- Lead partner and B2B marketing strategy and execution.
- Drive demand generation and pipeline growth.
- Own sales enablement strategy and infrastructure.
- Develop partner-focused messaging and materials.
- Lead launches and commercial readiness.
- Incorporate commercial insights to strengthen strategy.
- Own measurement and performance tracking.
Skills
Education
Job description
CVS Health is seeking a B2B Partner Marketing Strategy Lead for Health100 to guide partner marketing strategy across key audiences including pharmaceutical companies, health plans, PBMs, employers, and digital health partners. The role blends strategy with execution, driving demand generation, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes.
The role shapes Health100’s market positioning and coordinates coordinated marketing efforts to support lead
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