B2B Partner Marketing Strategist

CVS Health Corporation; Connecticut; Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision coverage

Paid time off

Retirement savings options

Wellness programs

Equity award program

Job summary

CVS Health is seeking a B2B Partner Marketing Strategy Lead for Health100 to drive partner marketing strategy across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners. This role owns demand generation strategy and marketing’s contribution to pipeline and commercial outcomes.

The role coordinates cross‑functional teams, develops partner messaging and materials, leads launches, and ensures sales teams are equipped with impactful enablement resources.

Qualifications

• 5+ years of experience in B2B, partner, or product marketing.
• 5+ years of experience developing partner-facing messaging, launches and sales enablement materials.
• 4+ years proven ability to drive demand generation and support pipeline growth.
• 4+ years of experience working cross-functionally with Sales and Product teams.
• 3+ years displaying strong analytical and strategic thinking skills.
• 3+ years demonstrating the ability to operate effectively in a highly matrixed organization.
• 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills.

Responsibilities

• Lead partner and B2B marketing strategy and execution.
• Drive demand generation and pipeline growth.
• Own sales enablement strategy and infrastructure.
• Develop partner-focused messaging and materials.
• Lead launches and commercial readiness.
• Incorporate commercial insights to strengthen strategy.
• Own measurement and performance tracking.

Skills

B2B marketing

Partner marketing

Marketing strategy

Sales enablement

Analytical thinking

Cross-functional collaboration

Storytelling

Stakeholder management

Education

Bachelor's degree in Business/Marketing or related field

Job description

CVS Health is seeking a B2B Partner Marketing Strategy Lead for Health100 to drive partner marketing strategy across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners. This role owns demand generation strategy and marketing’s contribution to pipeline and commercial outcomes.

The role coordinates cross‑functional teams, develops partner messaging and materials, leads launches, and ensures sales teams are equipped with impactful enablement resources.