B2B Partner Growth Marketing Lead

CVS Health Corporation; New Jersey; Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Comprehensive benefits

Paid time off

Retirement savings options

Job summary

CVS Health Corporation’s Health100 seeks a B2B Partner Marketing Strategy Lead to own partner-focused go-to-market plans across pharmaceutical companies, health plans, PBMs, employers, pharmacies and digital health partners.

This role expands beyond execution to include demand generation, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes. It will shape Health100’s market positioning and coordinate messaging across teams.

Qualifications

• 5+ years in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging and sales enablement materials.
• 4+ years driving demand generation and pipeline growth.
• 4+ years cross-functional work with Sales and Product teams.
• 3+ years analytical and strategic thinking.
• 3+ years operating in a matrixed organization.
• 3+ years organization, communication, storytelling and stakeholder management.

Responsibilities

• Lead partner and B2B marketing strategy and execution across key audiences.
• Drive demand generation and pipeline growth with Sales and Commercial teams.
• Own sales enablement strategy and infrastructure for partner needs.
• Develop partner-focused messaging and supporting materials (decks, sell sheets, FAQs, case studies).
• Lead launches and commercial readiness with aligned messaging and timelines.
• Incorporate commercial feedback to refine messaging and effectiveness.
• Define KPIs and measurement frameworks to quantify impact on pipeline and revenue.

Skills

B2B marketing

Partner marketing

Sales enablement

Demand generation

Cross-functional collaboration

Analytical thinking

Strategic storytelling

Education

Bachelor's degree in Business/Marketing

Job description

CVS Health Corporation’s Health100 seeks a B2B Partner Marketing Strategy Lead to own partner-focused go-to-market plans across pharmaceutical companies, health plans, PBMs, employers, pharmacies and digital health partners.

This role expands beyond execution to include demand generation, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes. It will shape Health100’s market positioning and coordinate messaging across teams.