Strategic B2B Partner Marketing Lead

CVS Health Corporation; Washington (District of Columbia); Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health Corporation's Health100 team seeks a B2B Partner Marketing Strategy Lead to shape partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners.

You will own demand generation strategy, partner value propositions, and marketing's contribution to pipeline and commercial outcomes, collaborating with Sales and Commercial teams to ensure alignment and impact.

Qualifications

• 5+ years in B2B/partner/product marketing
• 5+ years developing partner-facing messaging and sales enablement
• 4+ years driving demand generation and pipeline
• 4+ years cross-functional with Sales and Product
• 3+ years analytical and strategic thinking
• 3+ years operating in a matrixed organization
• 3+ years strong organization and stakeholder management

Responsibilities

• Lead partner and B2B marketing strategy and execution across key audiences
• Drive demand generation and pipeline growth in partnership with Sales and Commercial teams
• Own sales enablement strategy and infrastructure to ensure strategic materials
• Develop partner-focused messaging and materials tailored to each audience
• Lead launches and commercial readiness with aligned messaging and timelines
• Incorporate commercial insights to refine messaging and effectiveness
• Own measurement and performance tracking of marketing impact

Skills

B2B marketing

Partner marketing

Demand generation

Cross-functional work

Analytics & strategy

Storytelling & stakeholder mgmt

Matrixed org experience

Education

Bachelor's degree in Business/Marketing

Job description

CVS Health Corporation's Health100 team seeks a B2B Partner Marketing Strategy Lead to shape partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners.

You will own demand generation strategy, partner value propositions, and marketing's contribution to pipeline and commercial outcomes, collaborating with Sales and Commercial teams to ensure alignment and impact.