Strategic B2B Partner Marketing Lead

CVS Health Corporation; New Hampshire; Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health Corporation's Health100 seeks a B2B Partner Marketing Strategy Lead to steer partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners.

This role owns demand-gen strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes, with cross-functional collaboration to supportSales and Product teams.

Qualifications

• 5+ years of experience in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement materials.
• 4+ years proven ability to drive demand generation and support pipeline growth.
• 4+ years of experience working cross-functionally with Sales and Product teams.
• 3+ years displaying strong analytical and strategic thinking skills.
• 3+ years demonstrating the ability to operate effectively in a highly matrixed organization.
• 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills.

Responsibilities

• Lead partner and B2B marketing strategy and execution across key audiences.
• Drive demand generation and pipeline growth with Sales and Commercial teams.
• Own sales enablement strategy and infrastructure for partner-related needs.
• Develop partner-focused messaging and materials (decks, sell sheets, FAQs, case studies).
• Lead launches and commercial readiness with aligned timelines and messaging.
• Incorporate commercial insights from Sales and partner interactions to refine strategy.
• Define KPIs and measurement frameworks to quantify marketing’s impact on pipeline and engagement.

Skills

B2B marketing

Partner marketing

Sales enablement

Demand generation

Cross-functional collaboration

Analytics

Stakeholder management

Storytelling

Organization

Education

Bachelor’s degree in Business or Marketing

Job description

CVS Health Corporation's Health100 seeks a B2B Partner Marketing Strategy Lead to steer partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners.

This role owns demand-gen strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes, with cross-functional collaboration to supportSales and Product teams.