B2B Partner Marketing & Growth Lead

CVS Health Corporation; Pennsylvania; Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement plan

Job summary

CVS Health Corporation is seeking a B2B Partner Marketing Strategy Lead for Health100 to steer partner marketing strategy across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners. You’ll own demand generation, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes.

This role involves shaping Health100 positioning, coordinating marketing efforts for lead generation, and ensuring Sales teams have compelling

Qualifications

• 5+ years of experience in B2B, partner, or product marketing.
• 5+ years of experience developing partner-facing messaging, launches and sales enablement materials.
• 4+ years proven ability to drive demand generation and support pipeline growth.
• 4+ years of experience working cross-functionally with Sales and Product teams.
• 3+ years displaying strong analytical and strategic thinking skills.
• 3+ years demonstrating the ability to operate effectively in a highly matrixed organization.
• 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills.

Responsibilities

• Lead partner and B2B marketing strategy and execution.
• Drive demand generation and pipeline growth.
• Own sales enablement strategy and infrastructure.
• Develop partner-focused messaging and materials.
• Lead launches and commercial readiness.
• Incorporate commercial insights to strengthen strategy.
• Own measurement and performance tracking.

Skills

B2B Marketing

Partner Marketing

Sales Enablement

Demand Generation

Cross-functional Collaboration

Analytical Thinking

Strategic Thinking

Storytelling

Stakeholder Management

Education

Bachelor’s degree in Business, Marketing or related field

Job description

CVS Health Corporation is seeking a B2B Partner Marketing Strategy Lead for Health100 to steer partner marketing strategy across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners. You’ll own demand generation, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes.

This role involves shaping Health100 positioning, coordinating marketing efforts for lead generation, and ensuring Sales teams have compelling