B2B Partner Marketing Strategy Lead — Growth & Enablement

CVS Health Corporation; Maine; Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health Corporation is seeking a B2B Partner Marketing Strategy Lead to guide Health100's partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners. The role covers demand generation strategy, partner value propositions, and marketing's contribution to pipeline and commercial outcomes.

The role requires deep experience in B2B and partner marketing, with a focus on driving demand, creating compelling messaging, and enabling Sales

Qualifications

• 5+ years of experience in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement materials.
• 4+ years proven ability to drive demand generation and support pipeline growth.
• 4+ years of experience working cross-functionally with Sales and Product teams.
• 3+ years displaying strong analytical and strategic thinking skills.
• 3+ years demonstrating the ability to operate effectively in a highly matrixed organization.
• 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills.

Responsibilities

• Lead partner and B2B marketing strategy and execution across key audiences.
• Drive demand generation and pipeline growth in partnership with Sales and Commercial teams.
• Own sales enablement strategy and infrastructure.
• Develop partner-focused messaging and materials tailored to each audience.
• Lead launches and commercial readiness with aligned messaging, materials, and timelines across teams.
• Incorporate commercial insights to refine messaging and improve effectiveness.
• Own measurement and performance tracking with KPIs for pipeline and engagement.

Skills

B2B marketing

Partner marketing

Sales enablement

Demand generation

Cross-functional teams

Analytics

Strategic thinking

Stakeholder management

Education

Bachelor's degree in Business, Marketing or related field

Job description

CVS Health Corporation is seeking a B2B Partner Marketing Strategy Lead to guide Health100's partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners. The role covers demand generation strategy, partner value propositions, and marketing's contribution to pipeline and commercial outcomes.

The role requires deep experience in B2B and partner marketing, with a focus on driving demand, creating compelling messaging, and enabling Sales