Strategic B2B Events Marketing Lead

InStride; Texas; Remote; USD 90,000 - 130,000; Full time

Job summary

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B growth channel. You will own the strategy and execution of events, partner with Marketing and Sales to support go-to-market priorities, and drive pipeline growth through immersive experiences.

The ideal candidate combines event execution with a broader B2B marketing mindset, connecting events to content, digital channels, and Sales activation to maximize impact and ROI.

Qualifications

• 5+ years of B2B marketing experience owning events, integrated campaigns, field marketing, demand generation, or ABM programs.
• Demonstrated experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
• Experience using CRM, marketing automation, and ABM platforms to support audience targeting, event activation, attribution, and measurement.
• Experience with account-based marketing and target-account activation strategies strongly preferred.

Responsibilities

• Strategic event marketing: translate business and go-to-market priorities into an event strategy engaging priority audiences and accounts.
• Activate content, email, digital, ABM, social, and other channels around events to maximize reach, engagement, and conversion.
• Sales and account alignment: partner with Sales and BDR teams to identify priority accounts, generate meetings, and turn event activity into measurable commercial outcomes.
• Event management: oversee sponsorships, logistics, staffing, budgeting, attendee experience, lead tracking, on-site execution, and post-event follow-up.
• Define event KPIs, measure engagement and pipeline impact, and translate insights into future investment recommendations.
• Coordinate cross-functional teams around a shared event strategy and execution plan across Marketing, Sales, Design, Product, RevOps, and external partners.

Skills

B2B marketing

Event ownership

Integrated campaigns

Field marketing

Demand generation

ABM programs

Tools

CRM

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B growth channel. You will own the strategy and execution of events, partner with Marketing and Sales to support go-to-market priorities, and drive pipeline growth through immersive experiences.

The ideal candidate combines event execution with a broader B2B marketing mindset, connecting events to content, digital channels, and Sales activation to maximize impact and ROI.