Strategic B2B Events Marketing Lead

InStride; Illinois; On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Step Forward certificate and degree 2,

Flexible vacation policy

Job summary

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B marketing and growth channel. You will own the strategy and execution, partnering with Marketing and Sales to align with go-to-market priorities and drive pipeline impact.

You will bridge strategy and execution, connecting events to integrated campaigns, content, digital channels, and Sales activation to maximize ROI and measurable outcomes.

Qualifications

• 5+ years of B2B marketing experience with ownership of events, integrated campaigns, field marketing, demand generation or ABM programs.
• Experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
• Experience using CRM, marketing automation, and ABM platforms to support audience targeting, event activation, attribution, and measurement.

Responsibilities

• Strategic event marketing: translate business priorities into an event strategy engaging audiences and contributing to pipeline growth.
• Activate content, email, digital, ABM, social, and channels to maximize reach and conversion.
• Plan and execute customer, prospect, executive, and third-party events advancing marketing and commercial objectives.

Skills

B2B marketing

Event management

Campaign integration

ABM programs

Cross-functional collaboration

Tools

CRM

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B marketing and growth channel. You will own the strategy and execution, partnering with Marketing and Sales to align with go-to-market priorities and drive pipeline impact.

You will bridge strategy and execution, connecting events to integrated campaigns, content, digital channels, and Sales activation to maximize ROI and measurable outcomes.