Strategic B2B Events Marketing Lead

InStride; Lorida (FL); Presencial; USD 95.000 - 105.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Step Forward program

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

Descripción de la vacante

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B marketing channel. You will own strategy and execution, partnering with Marketing and Sales to ensure events support GTM priorities, engage target accounts, and contribute to pipeline growth.

You will connect events to campaigns, ABM, content, digital channels, and Sales activation to maximize impact and ROI. Travel may be required as part of this role.

Formación

• 5+ years of B2B marketing experience with events/campaigns/ABM.
• Experience managing complex in-person and virtual events end-to-end.
• CRM/MA/ABM platforms for targeting, activation, measurement.

Responsabilidades

• Own InStride’s integrated event strategy across sponsored, hosted, in-person, virtual events and webinars.
• Plan and execute customer/prospect/executive events that align with marketing and commercial objectives.
• Develop Sales activation strategies with Sales/BDR for target accounts and follow-up.
• Manage end-to-end event execution including sponsorships, contracts, registration, booth design, materials, staffing, timelines and on-site execution.
• Use performance insights to optimize future event investments and ROI.
• Maintain the events calendar and portfolio alignment with yearly GTM priorities.

Conocimientos

Strategic event marketing

Integrated campaign thinking

Sales alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Descripción del empleo

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B marketing channel. You will own strategy and execution, partnering with Marketing and Sales to ensure events support GTM priorities, engage target accounts, and contribute to pipeline growth.

You will connect events to campaigns, ABM, content, digital channels, and Sales activation to maximize impact and ROI. Travel may be required as part of this role.