B2B Events Growth Strategist & Activation Lead

InStride; Nevada; Remote; USD 90,000 - 120,000; Full time

Job summary

InStride is seeking an experienced Events Marketing Manager to lead and scale our event portfolio as a strategic growth channel. You will align with Marketing and Sales to support GTM priorities, engage target accounts, and contribute to pipeline growth.

You combine event execution with a broader B2B marketing mindset, connecting events to campaigns, content, digital channels, and Sales activation to maximize impact and ROI. Travel may be required.

Qualifications

• 5+ years of B2B marketing experience with events ownership and integrated campaigns.
• Experience with coordinating in-person and virtual events end-to-end.
• Familiarity with CRM, marketing automation, and ABM tools for targeting, activation, attribution, and measurement.

Responsibilities

• Translate business and GTM priorities into a strategic event plan engaging priority accounts.
• Activate content, email, digital, ABM, social, and channels around events to maximize reach and conversion.
• Partner with Sales to identify priority accounts, generate meetings, and drive event-led pipeline.
• Lead event concept, sponsorships, logistics, budgeting, staffing, lead tracking, and post-event follow-up.
• Define KPIs, measure engagement and ROI, and provide recommendations for future events.
• Coordinate Marketing, Sales, Design, Product, RevOps and external partners around a unified event strategy.

Skills

Event marketing

Account-based marketing

CRM & Marketing automation

Cross-functional collaboration

Analytics & ROI

Project management

Job description

InStride is seeking an experienced Events Marketing Manager to lead and scale our event portfolio as a strategic growth channel. You will align with Marketing and Sales to support GTM priorities, engage target accounts, and contribute to pipeline growth.

You combine event execution with a broader B2B marketing mindset, connecting events to campaigns, content, digital channels, and Sales activation to maximize impact and ROI. Travel may be required.