Strategic B2B Event Marketing Lead - Pipeline Growth

InStride; Central City (CO); À distance; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Flexible vacation policy

Step Forward education program

Résumé du poste

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a core growth channel. This role partners with Marketing and Sales to ensure events support GTM priorities, engage target accounts, and contribute to pipeline growth.

The ideal candidate blends event execution with a broader B2B marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation to maximize impact and ROI.

Qualifications

• 5+ years of B2B marketing experience with events ownership
• Experience driving events as part of integrated campaigns and demand generation
• Experience using CRM, marketing automation, and ABM tools for attribution and measurement
• Strong collaboration with Sales, Marketing, and cross-functional teams
• Creative, analytical, and results-driven with a continuous improvement mindset

Responsabilités

• Develop and own the strategic event marketing plan aligned to GTM priorities.
• Activate event content, email, digital, ABM, social channels before/during/after events.
• Partner with Sales/BDR to identify priority accounts and generate meetings.
• Own end-to-end event execution: sponsorships, vendors, registration, messaging, booths, staff, budgets.
• Define KPIs, measure engagement and pipeline impact, and optimize future events.
• Coordinate across Marketing, Sales, Design, Product, RevOps, and executives.

Connaissances

Event marketing

Strategic planning

ABM / account-based

Cross-functional collaboration

Project management

Formation

Bachelor's degree in Marketing or related field

Outils

CRM systems

Marketing automation

ABM platforms

Description du poste

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a core growth channel. This role partners with Marketing and Sales to ensure events support GTM priorities, engage target accounts, and contribute to pipeline growth.

The ideal candidate blends event execution with a broader B2B marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation to maximize impact and ROI.