B2B Events Marketing Lead: Growth & Strategy

InStride; Louisiana; Presencial; USD 95 000 - 105 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

And more!

Resumo da oferta

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B growth channel. You will own strategy, execution, and alignment with Marketing and Sales to drive pipeline and attendee engagement.

The ideal candidate blends event execution with a broader B2B marketing mindset, connecting events to integrated campaigns, ABM, content, and digital channels to maximize impact and ROI.

Qualificações

• 5+ years of B2B marketing experience with events, integrated campaigns, demand generation, or ABM.
• Experience managing complex in‑person events, sponsorships, executive experiences, and/or virtual events end‑to‑end.
• Experience with CRM, marketing automation, and ABM platforms to support audience targeting, event activation, attribution, and measurement.

Responsabilidades

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in‑person programs, virtual events, and webinars.
• Build the business strategy for priority events, defining objective, target accounts, personas, and success metrics.
• Plan and execute customer, prospect, executive, and third‑party events that advance marketing and commercial goals.
• Own end‑to‑end event execution including sponsorships, contracts, registration, messaging, design, staffing, budgets, timelines, and on‑site delivery.
• Develop Sales activation strategies for priority events with Sales and BDR, focusing on target accounts and engagement.
• Use performance insights to inform future event investments and optimize activation strategies.
• Maintain the strategic events calendar and ensure investments align with broader campaigns and GTM priorities.
• Travel may be required

Conhecimentos

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross‑functional leadership

Project management

Descrição da oferta de emprego

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B growth channel. You will own strategy, execution, and alignment with Marketing and Sales to drive pipeline and attendee engagement.

The ideal candidate blends event execution with a broader B2B marketing mindset, connecting events to integrated campaigns, ABM, content, and digital channels to maximize impact and ROI.