B2B Events Marketing Lead for Pipeline Growth

InStride; Colorado Springs (CO); À distance; USD 85 000 - 140 000; Plein temps

Résumé du poste

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering with Marketing and Sales to ensure events support go-to-market priorities and pipeline growth.

You will connect events to integrated campaigns, ABM strategies, content, digital channels, and Sales activation to maximize impact and ROI.

Qualifications

• 5+ years of B2B marketing experience with ownership of events or integrated campaigns.
• Experience coordinating with Sales, BDRs, Design, Product and RevOps.
• Ability to translate business priorities into an event strategy and measurable outcomes.

Responsabilités

• Lead the strategy and execution of InStride’s event portfolio.
• Collaborate with Marketing, Sales and cross-functional teams to activate content and channels around events.
• Define event KPIs, measure engagement and pipeline impact, and optimize ROI.

Connaissances

B2B marketing

Event management

ABM programs

Sales alignment

Analytics

Outils

CRM systems

Marketing automation

ABM platforms

Description du poste

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering with Marketing and Sales to ensure events support go-to-market priorities and pipeline growth.

You will connect events to integrated campaigns, ABM strategies, content, digital channels, and Sales activation to maximize impact and ROI.