Strategic B2B Events Growth Lead

InStride; California; On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B marketing channel. This role partners with Marketing and Sales to ensure events support go-to-market priorities, engage target accounts, and contribute to pipeline growth.

The ideal candidate combines event execution with a broader marketing mindset, connecting events to campaigns, content, digital channels, and Sales activation for maximum impact.

Qualifications

• 5+ years of B2B marketing experience with events and campaigns.
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• Demonstrated experience managing in-person and virtual events end-to-end.
• Experience using CRM, marketing automation, and ABM platforms.
• Account-based marketing and target-account activation experience preferred.
• Creative, analytical, resourceful and curious with continuous improvement mindset.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, and webinars.
• Define objectives, target accounts, personas and activation plans before execution.
• Plan and execute customer, prospect, executive, and third-party events.
• Manage end-to-end event execution including sponsorships, registrations, and on-site delivery.
• Develop Sales activation strategies with Sales and BDR teams.
• Use performance insights to optimize future event investments.
• Maintain the events calendar and portfolio alignment with GTM priorities.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Tools

CRM platforms

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B marketing channel. This role partners with Marketing and Sales to ensure events support go-to-market priorities, engage target accounts, and contribute to pipeline growth.

The ideal candidate combines event execution with a broader marketing mindset, connecting events to campaigns, content, digital channels, and Sales activation for maximum impact.