B2B Event Marketing Lead: Strategy & Pipeline Growth

InStride; Clifton (TX); À distance; USD 95 000 - 140 000; Plein temps

Résumé du poste

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B growth channel. You will own the event strategy and execute with Marketing and Sales to support go-to-market priorities, engage target accounts, and contribute to pipeline growth.

You will connect events to content, digital channels, and Sales activation, ensuring measurable ROI while driving cross-functional alignment across Marketing, Sales, Design, Product, and RevOps.

Qualifications

• 5+ years of B2B marketing experience with ownership of events, integrated campaigns, field marketing, demand generation, or ABM.
• Experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
• Experience with CRM/marketing automation/ABM platforms to support targeting, activation, attribution, and measurement.
• Account-based marketing and target-account activation experience strongly preferred.
• Creative, analytical, resourceful, and curious with a drive for continuous improvement.

Responsabilités

• Translate business and GTM priorities into an event strategy engaging priority audiences and accounts.
• Activate content, email, digital, ABM, social, and other channels before/during/after events to maximize reach and conversions.
• Partner with Sales/BDR teams to identify priority accounts and turn event activity into measurable outcomes.
• Own end-to-end event execution: sponsorships, vendors, registration, messaging, booth design, staffing, budgets, timelines, and follow-up.
• Define event KPIs, measure engagement and pipeline impact, and translate insights into future investments.
• Coordinate cross-functional teams to align marketing, sales, design, product, RevOps, and executives around events.
• Travel may be required.

Connaissances

B2B marketing

Event marketing

Integrated campaigns

ABM

CRM/marketing automation

Analytics

Strategic thinking

Outils

CRM systems

Marketing automation

ABM platforms

Description du poste

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B growth channel. You will own the event strategy and execute with Marketing and Sales to support go-to-market priorities, engage target accounts, and contribute to pipeline growth.

You will connect events to content, digital channels, and Sales activation, ensuring measurable ROI while driving cross-functional alignment across Marketing, Sales, Design, Product, and RevOps.