Strategic B2B Event Marketing Lead for Growth

InStride; Phoenix (AZ); Remote; USD 90,000 - 140,000; Full time

Job summary

InStride seeks an experienced Events Marketing Manager to own the strategy and execution of our event portfolio, aligning with Marketing and Sales to drive pipeline growth. The role requires a strategic mindset, hands-on event management, and the ability to connect events to integrated campaigns and ABM activation.

You will partner across teams to create memorable experiences, define KPIs, and optimize ROI, while ensuring seamless end-to-end execution from sponsorships to post-event follow-up.

Qualifications

• 5+ years of B2B marketing experience with ownership of events or integrated campaigns.
• Ability to translate business priorities into an event strategy engaging priority audiences.
• Strong cross-functional collaboration with Marketing, Sales, and other teams.

Responsibilities

• Lead strategic event program and portfolio planning.
• Activate content and channels before/during/after events to maximize reach and conversion.
• Attach event activity to pipeline metrics and ROI analyses.

Skills

Event strategy

ABM collaboration

Project management

Analytics

Cross-functional teamwork

Tools

CRM platforms

Marketing automation

ABM platforms

Job description

InStride seeks an experienced Events Marketing Manager to own the strategy and execution of our event portfolio, aligning with Marketing and Sales to drive pipeline growth. The role requires a strategic mindset, hands-on event management, and the ability to connect events to integrated campaigns and ABM activation.

You will partner across teams to create memorable experiences, define KPIs, and optimize ROI, while ensuring seamless end-to-end execution from sponsorships to post-event follow-up.