B2B Events Marketing Lead for Growth & Pipeline

InStride; New Hampshire; On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

And more!

Job summary

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio, collaborating with Marketing and Sales to support go-to-market priorities, engage target accounts, and drive pipeline growth.

The ideal candidate combines hands-on event management with a broader marketing mindset, connects events to campaigns, ABM, content, digital channels, and Sales activation

Qualifications

• 5+ years of B2B marketing experience with events and campaigns.
• Experience managing complex in-person and virtual events end-to-end.
• Experience using CRM, marketing automation, and ABM platforms.
• Strong collaboration with Sales, Marketing, and cross-functional teams.

Responsibilities

• Own InStride’s integrated event strategy across live and virtual formats.
• Define objectives, target accounts, and success metrics for events.
• Plan and execute customer, prospect, executive, and third-party events.
• Manage end-to-end event execution: sponsorships, contracts, staffing.
• Develop Sales activation strategies for events with timely follow-up.
• Analyze performance data to optimize future event investments.
• Maintain the events calendar coordinating with marketing campaigns.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Tools

Salesforce CRM

HubSpot marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio, collaborating with Marketing and Sales to support go-to-market priorities, engage target accounts, and drive pipeline growth.

The ideal candidate combines hands-on event management with a broader marketing mindset, connects events to campaigns, ABM, content, digital channels, and Sales activation