Strategic B2B Business Development Lead (Hybrid TX)

Informa Group; Irving (TX); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Great health benefits

Hybrid schedule

401(k) matching

Job summary

Informa Markets, based in Irving, TX, seeks a Business Development Manager to drive revenue growth by identifying and winning new business opportunities across brands. The role emphasizes consultative sales, prospect engagement, and revenue expansion.

You will apply strategic selling, attend events, and collaborate with Marketing to create compelling packages while leveraging Salesforce to manage pipelines and forecasts. Travel up to 50% is expected.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5-7 years of B2B sales experience ideally in media, sponsorship, or B2B events, with proven revenue achievement.
• Strong expertise in lead generation, consultative selling, and closing high-value deals.
• Excellent negotiation, communication, and relationship-building skills.
• Proficiency in CRM systems (Salesforce preferred) for pipeline management and reporting.
• Willingness to travel up to 50% for client meetings and events.

Responsibilities

• Identify and engage high-value prospects with compelling proposals and guide them through the buying process.
• Apply consultative selling to uncover customer needs and present tailored solutions.
• Build industry knowledge by analyzing market trends and sharing insights with the team.
• Collaborate with Marketing to create packages and campaigns that attract new customers.
• Leverage customer buying trends to develop sales plans targeting new accounts.
• Use Salesforce to track client interactions, opportunities, and forecasts.
• Represent Informa at industry events to generate leads and expand market reach.
• Build and maintain relationships with senior-level decision-makers to secure partnerships.
• Conduct market research to identify growth opportunities.
• Position Informa as a trusted partner to prospective clients.
• Prepare reports on sales performance, market trends, and ROI for leadership.
• Develop pricing strategies to maximize profitability and close deals.
• Meet or exceed daily, weekly, and monthly revenue targets.

Skills

Lead generation

Consultative selling

Closing high-value deals

Negotiation

Relationship building

Sales forecasting

CRM (Salesforce)

Travel up to 50%

Education

Bachelor’s degree or equivalent experience

Tools

Salesforce

Job description

Informa Markets, based in Irving, TX, seeks a Business Development Manager to drive revenue growth by identifying and winning new business opportunities across brands. The role emphasizes consultative sales, prospect engagement, and revenue expansion.

You will apply strategic selling, attend events, and collaborate with Marketing to create compelling packages while leveraging Salesforce to manage pipelines and forecasts. Travel up to 50% is expected.