Hybrid: Strategic Growth Lead, B2B Events & Sponsorships

Informa Group; Irving (TX); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

401k match

Health insurance

Parental leave

PTO 15+ days

Volunteer days

Job summary

Informa Markets, a division within Informa, is seeking a Business Development Manager to drive revenue growth by identifying and securing new business opportunities. This hybrid role is based in Irving, TX and focuses on consultative sales across multiple brands, engaging senior decision-makers and leveraging Salesforce for opportunity tracking.

You will collaborate with marketing to craft campaigns, analyze market trends, and develop effective sales plans to expand the customer base.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5–7 years of B2B sales experience in media, sponsorship, or B2B events with proven revenue achievement.
• Strong expertise in lead generation, consultative selling, and closing high-value deals.

Responsibilities

• Identify and engage high-value prospects with compelling proposals, guiding them through the buying process.
• Apply consultative selling techniques to uncover customer needs and present tailored solutions.
• Build industry-specific knowledge by attending competitor events, analyzing market trends, and sharing insights across the team.
• Collaborate with Marketing to create packages and campaigns that attract new customers and support revenue growth.
• Leverage insights into customer buying trends to develop effective sales plans and approaches targeting new accounts.
• Use Salesforce to track client interactions, opportunities, and forecasts that are up to date and accurate.
• Represent Informa at industry events, competitor shows, and networking opportunities to generate leads and expand market reach.
• Build and maintain relationships with senior-level decision-makers to secure new partnerships and sponsorships.
• Conduct market research to identify emerging trends and opportunities for business growth.
• Actively engage with prospective clients to position Informa as a trusted partner in their industry.
• Prepare detailed reports on sales performance, market trends, and ROI for senior leadership.
• Develop pricing strategies and proposals to maximize profitability and close deals effectively.
• Meet or exceed daily, weekly, and monthly sales activity and revenue targets.

Skills

Lead generation

Consultative selling

Closing high-value deals

Negotiation

Relationship-building

Education

Bachelor’s degree or equivalent

Tools

Salesforce

Job description

Informa Markets, a division within Informa, is seeking a Business Development Manager to drive revenue growth by identifying and securing new business opportunities. This hybrid role is based in Irving, TX and focuses on consultative sales across multiple brands, engaging senior decision-makers and leveraging Salesforce for opportunity tracking.

You will collaborate with marketing to craft campaigns, analyze market trends, and develop effective sales plans to expand the customer base.