Strategic B2B Growth Lead for Events & Media

Informa Group Plc.; Irving (TX); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Great community

Career development

25 days annual leave

Work from almost anywhere for up to 4 

Private medical cover

ShareMatch scheme

Job summary

Informa Markets is seeking a Business Development Manager to drive revenue growth in the manufacturing sector. You will identify and secure new business opportunities while coordinating across multiple brands and events.

This role emphasizes consultative selling, prospect engagement, and creating tailored packages. Travel up to 50% is expected as you build senior-level partnerships and lead negotiations.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5-7 years of B2B sales experience ideally in media, sponsorship, or B2B events, with proven revenue achievement.
• Strong expertise in lead generation, consultative selling, and closing high-value deals.
• Excellent negotiation, communication, and relationship-building skills.
• Ability to develop creative solutions and identify new opportunities for growth.
• Proficiency in CRM systems (Salesforce preferred) for pipeline management and reporting.

Responsibilities

• Identify and engage high-value prospects with compelling proposals, guiding them through the buying process.
• Apply consultative selling techniques to uncover customer needs and present tailored solutions.
• Collaborate with Marketing to create packages and campaigns that attract new customers and support revenue growth.
• Leverage insights into customer buying trends to develop effective sales plans and approaches targeting new accounts.
• Use Salesforce to track client interactions, opportunities, and forecasts that are up to date and accurate.
• Represent Informa at industry events, competitor shows, and networking opportunities to generate leads and expand market reach.
• Build and maintain relationships with senior-level decision-makers to secure new partnerships and sponsorships.
• Conduct market research to identify emerging trends and opportunities for business growth.
• Actively engage with prospective clients to position Informa as a trusted partner in their industry.
• Prepare detailed reports on sales performance, market trends, and ROI for senior leadership.
• Develop pricing strategies and proposals to maximize profitability and close deals effectively.
• Meet or exceed daily, weekly, and monthly sales activity and revenue targets.

Skills

Lead generation

Consultative selling

Closing high-value deals

Negotiation

Relationship-building

Salesforce

Travel willingness

Education

Bachelor's degree or equivalent

Tools

Salesforce

Job description

Informa Markets is seeking a Business Development Manager to drive revenue growth in the manufacturing sector. You will identify and secure new business opportunities while coordinating across multiple brands and events.

This role emphasizes consultative selling, prospect engagement, and creating tailored packages. Travel up to 50% is expected as you build senior-level partnerships and lead negotiations.