Strategic B2B Events Business Developer (Hybrid)

Informa Group; Irving (TX); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Hybrid schedule

Job summary

Informa Markets in Irving, TX is seeking a Business Development Manager to drive revenue growth by identifying and securing new B2B opportunities across multiple brands. This hybrid role requires engaging senior decision-makers, applying consultative sales, and collaborating with Marketing.

You will use Salesforce to track pipeline, travel up to 50%, and present tailored proposals. A Bachelor’s degree and 5–7 years of B2B sales experience are required, with a proven revenue track record.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5–7 years of B2B sales experience ideally in media, sponsorship, or B2B events, with proven revenue achievement.
• Strong expertise in lead generation, consultative selling, and closing high‑value deals.

Responsibilities

• Identify and engage high‑value prospects with compelling proposals, guiding them through the buying process.
• Apply consultative selling techniques to uncover customer needs and present tailored solutions.
• Build industry knowledge by attending events, analyzing market trends, and sharing insights across the team.
• Collaborate with Marketing to create packages and campaigns that attract new customers and support revenue growth.
• Leverage insights into customer buying trends to develop effective sales plans and approaches for new accounts.
• Use Salesforce to track client interactions, opportunities, and forecasts that are up to date and accurate.
• Develop pricing strategies and proposals to maximize profitability and close deals effectively.
• Meet or exceed daily, weekly, and monthly sales activity and revenue targets.

Skills

Lead generation

Consultative selling

Negotiation

Relationship building

Sales strategy

Travel up to 50%

Sales discipline

Education

Bachelor’s degree or equivalent experience

Tools

Salesforce

Job description

Informa Markets in Irving, TX is seeking a Business Development Manager to drive revenue growth by identifying and securing new B2B opportunities across multiple brands. This hybrid role requires engaging senior decision-makers, applying consultative sales, and collaborating with Marketing.

You will use Salesforce to track pipeline, travel up to 50%, and present tailored proposals. A Bachelor’s degree and 5–7 years of B2B sales experience are required, with a proven revenue track record.