Strategic Analytics Lead - Marketing Insights

Edelman Smithfield; New York, Washington, Austin, Chicago (NY, District of Columbia, TX, IL); Hybrid; USD 86,000 - 138,000; Full time

Benefits offered by this job

Medical and dental insurance

Vision insurance

401K

Paid time off

Job summary

Edelman Intelligence in New York, NY is seeking an Associate Director of Analytics to lead multi‑channel measurement for global brands. You will oversee a team of analysts, partner with client teams, and translate complex data into actionable marketing insights that drive strategy and outcomes.

Ideal candidates bring 6+ years in marketing analytics, strong storytelling, and hands‑on experience with web analytics, influencer data, and cross‑channel performance.

Qualifications

• 6+ years of marketing analytics experience.
• Bachelor's degree or equivalent work experience.
• Experience with integrated marketing tactics and client services.
• Strong storytelling and data visualization skills.

Responsibilities

• Own development of measurement frameworks and data integration across multiple workstreams for global clients.
• Contextualize data to inform programs, content, and experiences for clients.
• Apply analytics to evaluate new data opportunities and partnerships.
• Mentor analysts and collaborate with cross-discipline leads to guide decisions.

Skills

Marketing analytics

Cross-channel analytics

Storytelling

Stakeholder management

Team leadership

Education

Bachelor's degree or equivalent

Graduate degree preferred

Tools

Tableau

CreatorIQ

Brandwatch

Sprinklr

Sprout Social

Supermetrics

Job description

Edelman Intelligence in New York, NY is seeking an Associate Director of Analytics to lead multi‑channel measurement for global brands. You will oversee a team of analysts, partner with client teams, and translate complex data into actionable marketing insights that drive strategy and outcomes.

Ideal candidates bring 6+ years in marketing analytics, strong storytelling, and hands‑on experience with web analytics, influencer data, and cross‑channel performance.