Marketing Analytics Lead — Cross-Channel Insights

HireMinds; Boston (MA); On-site; USD 120,000 - 130,000; Full time

Job summary

A premier integrated advertising agency is looking for an Associate Director of Marketing Analytics to lead a senior analytics team. This role focuses on developing cross-channel measurement strategies and delivering data-driven business insights to influence marketing decisions. Ideal candidates have 5–8 years of relevant experience, strong analytical and SQL skills, and a proven record of presenting insights to stakeholders. The position offers competitive compensation and a chance to mentor junior analysts.

Qualifications

• 5–8+ years of experience in marketing analytics within an advertising, media, or communications organization.
• Deep experience analyzing paid media performance across channels.
• Strong SQL skills and experience with BI tools.

Responsibilities

• Serve as the primary analytics lead across mid-to-senior client stakeholders.
• Develop clear, data-driven narratives that influence marketing and investment decisions.
• Manage and mentor junior analysts to ensure high-quality, on-time deliverables.

Skills

Marketing analytics

Cross-channel measurement

Statistical analysis

SQL

Team leadership

Education

Bachelor’s degree in analytics, statistics, math, marketing, or related field

Tools

Power BI

Tableau

Job description

A premier integrated advertising agency is looking for an Associate Director of Marketing Analytics to lead a senior analytics team. This role focuses on developing cross-channel measurement strategies and delivering data-driven business insights to influence marketing decisions. Ideal candidates have 5–8 years of relevant experience, strong analytical and SQL skills, and a proven record of presenting insights to stakeholders. The position offers competitive compensation and a chance to mentor junior analysts.