Marketing Analytics Lead & Insights Strategy

Edelman; Chicago (IL); On-site; USD 86,000 - 138,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K plan

Life insurance

Disability insurance

Paid time off

Travel assistance

Wellness programing

Job summary

Edelman is seeking an Associate Director of Analytics to lead a team of analysts and shape multi-channel measurement strategies for global clients. The role blends rigorous data analysis with storytelling to inform programs, content, and experiences across brands.

The ideal candidate has extensive marketing analytics leadership experience, strong client-facing skills, and a track record of guiding cross-functional teams in fast-paced environments.

Qualifications

• 6+ years of relevant experience in marketing analytics or related field.
• Bachelor's degree or equivalent work experience.
• Experience with integrated marketing tactics and client services environments.
• Strong storytelling and data visualization skills with cross-channel analytics expertise.

Responsibilities

• Own development of measurement frameworks and learning agendas for global clients.
• Contextualize data to inform programs, content, and experiences.
• Evaluate new data opportunities, sources, and technology partnerships to support client priorities.
• Foster creative thinking on data usage to solve business challenges in marketing/communications.
• Collaborate with cross-discipline leads to guide decisions for technical and non-technical teams.
• Provide day-to-day management and mentorship to a team of analysts.

Skills

Storytelling

Data visualization

Tableau

Analytics leadership

Education

Bachelor's degree or equivalent

Graduate degree (preferred)

Tools

CreatorIQ

Brandwatch

Sprinklr

Sprout Social

Supermetrics

Job description

Edelman is seeking an Associate Director of Analytics to lead a team of analysts and shape multi-channel measurement strategies for global clients. The role blends rigorous data analysis with storytelling to inform programs, content, and experiences across brands.

The ideal candidate has extensive marketing analytics leadership experience, strong client-facing skills, and a track record of guiding cross-functional teams in fast-paced environments.