Marketing Analytics Leader for Global Brands

Edelman; Austin (TX); On-site; USD 86,000 - 138,000; Full time

Job summary

Edelman is seeking an Associate Director of Analytics to lead a cross-functional analytics team and partner with global clients to design and execute multi-channel measurement strategies for brand and acquisition programs.

You will mentor analysts, collaborate with Creative, Channel Strategy, Planning, Paid Media, and Business Intelligence leads, and translate data into clear, compelling storytelling and actionable insights for senior stakeholders.

Qualifications

• 6+ years of marketing analytics experience.
• Bachelor’s degree or equivalent work experience.
• Experience in cross-channel analytics and client services.
• Strong storytelling and data visualization ability.

Responsibilities

• Own development of measurement frameworks, learning agendas, and data integration across multiple workstreams for global clients.
• Contextualize data to inform programs, content, and experiences.
• Evaluate new data opportunities across sources, methodologies, technology partnerships, client priorities, etc.
• Foster creative thinking around how to use data to solve business challenges in marketing and communications.
• Collaborate with cross-discipline leads to guide decision-making with technical and non-technical groups.
• Provide day-to-day management and mentorship to a team of analysts on short and long-term projects.

Skills

Marketing analytics

Leadership

Client-facing

Storytelling

Data visualization

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Graduate degree preferred

Tools

Tableau

CreatorIQ

Brandwatch

Sprinklr/Sprout

Supermetrics

Job description

Edelman is seeking an Associate Director of Analytics to lead a cross-functional analytics team and partner with global clients to design and execute multi-channel measurement strategies for brand and acquisition programs.

You will mentor analysts, collaborate with Creative, Channel Strategy, Planning, Paid Media, and Business Intelligence leads, and translate data into clear, compelling storytelling and actionable insights for senior stakeholders.