Head of Marketing Analytics & Insights

Edelman DXI; Washington (District of Columbia); On-site; USD 86,000 - 139,000; Full time

Benefits offered by this job

Medical and dental insurance

401K

Paid Time Off

Travel assistance

Wellness programming

Job summary

A leading global communications company is seeking a Director of Analytics to oversee measurement strategies for global clients. The ideal candidate will lead a team of analysts, applying data to enhance marketing efforts and foster collaboration across departments. Candidates should have at least 6 years of experience in marketing analytics, strong storytelling skills, and expertise in tools like Tableau and Google Data Studios. This role offers a competitive salary and a range of benefits including medical, dental, and 401K.

Qualifications

• 6+ years of experience with integrated marketing and communication tactics.
• Bachelor's or graduate degree from an accredited institution.
• Experience developing talent in an advertising agency or consulting environment.
• Expertise in cross-channel performance analytics and web analytics.
• Ability to manage multiple deliverables with various stakeholders.
• Experience in data storytelling and visualization tools.
• Understanding of AI applications in marketing and measurement.

Responsibilities

• Develop measurement frameworks and execute multi-channel strategies.
• Apply data to create a holistic view of the audience.
• Evaluate new data opportunities and methodologies.
• Foster creative data usage for business challenges.
• Guide decision-making with technical and non-technical groups.
• Manage and mentor a team of analysts.

Job description

A leading global communications company is seeking a Director of Analytics to oversee measurement strategies for global clients. The ideal candidate will lead a team of analysts, applying data to enhance marketing efforts and foster collaboration across departments. Candidates should have at least 6 years of experience in marketing analytics, strong storytelling skills, and expertise in tools like Tableau and Google Data Studios. This role offers a competitive salary and a range of benefits including medical, dental, and 401K.