Marketing Analytics Leader: Brand & Acquisition Insights

US004 Edelman Data & Intelligence

New York (NY)

On-site

USD 86,000 - 138,000

Full time

4 days ago

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Job summary

Edelman Intelligence in New York is seeking an Associate Director of Analytics to lead a team of analysts and collaborate with global clients to define and execute multi-channel measurement strategies for brand and acquisition programs. You will oversee learning agendas, data integration, and innovative analytics approaches to drive client success across channels.

The ideal candidate brings 6+ years in marketing analytics, strong leadership, and a knack for storytelling with data.

Qualifications

Bachelor's degree or equivalent work experience required.
Experience leading analytics programs in a client-services environment preferred.
Strong ability to translate data into actionable storytelling for diverse stakeholders.

Responsibilities

Own the development of measurement frameworks and learning agendas for global clients.
Contextualize data to inform programs, content, and experiences.
Evaluate new data opportunities including sources, methodologies, and technology partnerships.
Foster creative thinking on how data solves business challenges in marketing and communications.
Collaborate with Creative, Channel Strategy, Planning, Paid Media, and BI leads across technical and non-technical teams.
Provide day-to-day management and mentorship to a team of analysts on multiple projects.