Senior Analytics Lead — Marketing Insights

PMG; New York (NY); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Annual bonus

Healthcare

Parental leave

Retirement plans

Fertility benefits

Pet insurance

Lifestyle Spending Accounts

Commuter benefits

AI training

Job summary

PMG in New York is seeking a Senior Lead in Analytics to turn complex data into actionable insights that drive smarter marketing decisions. You will collaborate with media strategy, data engineering, and business leadership to design measurement frameworks, dashboards, and predictive models that inform client strategies.

The role emphasizes mentorship, cross-functional influence, and ongoing innovation in analytics, with opportunities to advance careers and contribute to PMG's thought leadership.

Qualifications

• 5+ years in analytics, 3+ in marketing analytics with a bachelor’s degree or equivalent.
• Experience with data warehousing and ETL pipelines (dbt).
• Strong SQL skills and data-driven decision making.
• Experience with ad tech and digital marketing data.

Responsibilities

• Manage analytics request process from intake to client delivery with on-time, high-quality outputs.
• Support development of custom analytics solutions from data sourcing to visualization.
• Create media reporting that ties performance to KPIs for technical and non-technical audiences.
• Collaborate with cross-functional teams to design and validate measurement strategies.
• Mentor team members in data visualization and data engineering, ensuring quality outputs.
• Stay ahead of marketing measurement trends and contribute to PMG thought leadership.

Skills

Marketing analytics

SQL

Data visualization

Python or R

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Masters preferred

Tools

Amazon Redshift

BigQuery

Snowflake

dbt

Tableau

Power BI

Looker

Job description

PMG in New York is seeking a Senior Lead in Analytics to turn complex data into actionable insights that drive smarter marketing decisions. You will collaborate with media strategy, data engineering, and business leadership to design measurement frameworks, dashboards, and predictive models that inform client strategies.

The role emphasizes mentorship, cross-functional influence, and ongoing innovation in analytics, with opportunities to advance careers and contribute to PMG's thought leadership.