Director, Marketing Analytics & Insights

Daniel J. Edelman Holdings in; New York (NY); On-site; USD 86,000 - 138,000; Full time

Job summary

Daniel J. Edelman Holdings is seeking an Associate Director of Analytics to lead a team of analysts and work with global clients on multi-channel measurement strategies for brand and acquisition programs.

The role combines analytical rigor with storytelling to translate data into actionable business insights across cross-functional teams. The ideal candidate has 6+ years in marketing analytics, a bachelor’s degree or equivalent, and experience in a fast-paced client-services environment, with

Qualifications

• 6+ years of relevant experience in marketing analytics or related field.
• Bachelor's degree or equivalent work experience.

Responsibilities

• Own the development of measurement frameworks, learning agendas, and data integration across multiple workstreams for global clients.
• Contextualize and apply data to generate a holistic view of the consumer and inform the development of programs, content, and experiences.
• Apply knowledge of the client and the digital analytics craft to evaluate new data opportunities in the form of new sources, methodologies, technology partnership, client priorities, etc.
• Foster creative thinking around how to use data and how data can solve business challenges in support of marketing and communication activities.
• Collaborate with cross-discipline leads in Creative, Channel Strategy, Planning, Paid Media, and Business Intelligence to guide decision-making with technical and non-technical groups.
• Provide day-to-day management and mentorship to a team of analysts on both short and long-term projects.

Skills

Marketing analytics

Client-facing

Team mentorship

Cross-functional collaboration

Leadership

Education

Bachelor's degree or equivalent

Tools

Tableau

CreatorIQ

Brandwatch

Sprinklr/Sprout

Supermetrics

Job description

Daniel J. Edelman Holdings is seeking an Associate Director of Analytics to lead a team of analysts and work with global clients on multi-channel measurement strategies for brand and acquisition programs.

The role combines analytical rigor with storytelling to translate data into actionable business insights across cross-functional teams. The ideal candidate has 6+ years in marketing analytics, a bachelor’s degree or equivalent, and experience in a fast-paced client-services environment, with