Strategic Accounts BDR — Pipeline Builder for Growth

TripleLift; New York (NY); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, Dental & Vision Plans

Flexible PTO

401k with employer match

Job summary

TripleLift, an advertising platform, seeks a BDR to drive pipeline by prospecting strategic accounts, qualifying inbound leads, and engaging executive buyers across priority ABM initiatives. You will identify buying signals, qualify opportunities, and deliver well-prepared, sales-ready meetings to Account Executives.

You will focus on Mid-Market and specialty agencies, manage daily outreach across email, LinkedIn, and calls, and collaborate with AEs on messaging and campaign priority.

Qualifications

• 2–5 years in Sales Development, Business Development, or Demand Generation.
• Experience with enterprise or strategic accounts.
• Strong written and verbal communication; excellent organization and time management.
• CRM experience (Salesforce preferred) and sales engagement tools (Outreach, Salesloft, Apollo, etc.)
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Pipeline Generation & Prospecting — Execute daily outbound prospecting across strategic accounts via email, LinkedIn, and phone; tailor messaging by industry, buyer role, and campaign priority; follow structured cadences while adapting to engagement.
• Inbound Lead Management — Respond to inbound inquiries within SLA (target: under 1 hour); qualify by account fit, buying stage, need, and timing; route qualified opportunities to the right AE.
• Intent Signal Monitoring — Track website engagement, campaign responses, event participation, content engagement, intent data, and priority account activity; prioritize outreach by account status, engagement level, and sales priority.
• Strategic Account Coverage — Drive proactive outreach, expand buying-group relationships, identify under-engaged accounts, and support account-based marketing and re-engagement campaigns.
• Sales Partnership — Partner daily with AEs on account prioritization, outreach planning, meeting prep, and follow-up; share prospect intelligence, engagement history, and recommended talking points.
• CRM & Pipeline Management — Log outreach activity, maintain accurate lead/account statuses and campaign attribution, and support pipeline reporting.
• Marketing Feedback — Serve as the voice of the prospect on campaign effectiveness, messaging, market trends, competitive insights, and content relevance.

Skills

Sales Development

Enterprise Accounts

Communication

CRM (Salesforce)

Sales Engagement Tools

Time Management

Outreach

Salesloft

Apollo

Tools

Outreach

Salesloft

Apollo

Job description

TripleLift, an advertising platform, seeks a BDR to drive pipeline by prospecting strategic accounts, qualifying inbound leads, and engaging executive buyers across priority ABM initiatives. You will identify buying signals, qualify opportunities, and deliver well-prepared, sales-ready meetings to Account Executives.

You will focus on Mid-Market and specialty agencies, manage daily outreach across email, LinkedIn, and calls, and collaborate with AEs on messaging and campaign priority.