Strategic Account Marketing Lead (Remote)

Pearson; Springfield (IL); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson Enterprise Learning & Skills seeks to lead strategic account and partner marketing programs that drive growth and measurable outcomes across high-priority accounts in the United States. The role is remote-based, with potential travel to events and executive engagements in time zones across Eastern, Central, or Pacific.

You will craft integrated marketing plans, align with sales and customer success, and develop programs spanning ABM, content, events, and co-marketing with partners to

Qualifications

• Bachelor’s degree in marketing, Communications, Business or a related field desirable.
• Experience in B2B marketing, strategic account marketing, account-based marketing, partner marketing or enterprise marketing.
• Clear evidence of developing marketing plans and translating business objectives into an integrated strategy.
• Experience working with sales, client partners, account teams or customer-success teams.
• Strong collaboration and confidence influencing across a matrixed organisation.
• Executive presence and the ability to support senior customer or partner relationships.
• Ability to connect marketing activity to account engagement, growth or other measurable business outcomes.
• Experience using insight and performance data to shape decisions and recommendations.
• Comfort operating through change, ambiguity and evolving account ownership.

Responsibilities

• Develop annual and quarterly marketing strategies for a portfolio of strategic accounts and partners.
• Align marketing plans with account growth, retention, expansion and executive-engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events.
• Partner with Customer Success and Client Partners on value realisation, advocacy, customer stories and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insight, engagement data and business priorities to guide investment and optimisation.
• Create executive-level reporting and recommendations on marketing influence and programme effectiveness.

Skills

B2B marketing

Account-based marketing

Strategic account marketing

Executive engagement

Cross-functional collaboration

Education

Bachelor's degree in marketing, Communications, Business or a related field

Job description

Pearson Enterprise Learning & Skills seeks to lead strategic account and partner marketing programs that drive growth and measurable outcomes across high-priority accounts in the United States. The role is remote-based, with potential travel to events and executive engagements in time zones across Eastern, Central, or Pacific.

You will craft integrated marketing plans, align with sales and customer success, and develop programs spanning ABM, content, events, and co-marketing with partners to