Strategic Enterprise Marketing Lead ABM & Partnerships

Pearson; Jackson (MS); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson Enterprise Learning & Skills helps organisations transform their workforce through learning, assessment and workforce-development solutions. This role turns strategic-account priorities into integrated marketing programmes that strengthen relationships and drive measurable commercial outcomes.

You will work with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executive leaders. Remote US-based, travel may be required for events.

Qualifications

• Bachelor’s degree in marketing or a related field is desirable.
• Experience in B2B marketing, strategic account marketing, ABM or enterprise marketing.
• Experience collaborating with sales, client partners or account teams.
• Strong collaboration and influencing across a matrix organisation.
• Executive presence and ability to support senior customer or partner relationships.
• Ability to connect marketing activity to account engagement and business outcomes.
• Experience using insights and performance data to shape decisions.
• Comfort operating through change and evolving account ownership.

Responsibilities

• Develop annual and quarterly marketing strategies for strategic accounts and partners.
• Align plans with account growth, retention, expansion and executive-engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and events.
• Partner with Customer Success and Client Partners on value realisation, advocacy, customer stories and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insight and engagement data to guide investment and optimisation.
• Create executive-level reporting and recommendations on marketing influence and programme effectiveness.

Skills

B2B marketing

ABM (account-based marketing)

Executive engagement

Partner marketing

Customer marketing

Education

Bachelor’s degree in marketing, Communications, Business or related field

Job description

Pearson Enterprise Learning & Skills helps organisations transform their workforce through learning, assessment and workforce-development solutions. This role turns strategic-account priorities into integrated marketing programmes that strengthen relationships and drive measurable commercial outcomes.

You will work with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executive leaders. Remote US-based, travel may be required for events.