Strategic Account Marketing Lead, ABM & Partnerships

Pearson; Carson City (NV); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson Enterprise Learning & Skills is seeking an Advanced Specialist, Marketing Strategy to translate strategic-account priorities into integrated marketing programmes that strengthen relationships and drive growth. You will work with client partners and executive teams to shape account-based plans and co-marketing initiatives.

The role blends strategic thinking with hands-on execution across ABM, events, content and digital campaigns, with travel may be required and a focus on measurable

Qualifications

• Bachelor’s degree in marketing or related field is desirable.
• Experience in B2B marketing, strategic account marketing, ABM or enterprise marketing.
• Proven ability to translate objectives into an integrated strategy.
• Experience collaborating with sales, client partners or customer-success teams.
• Strong collaboration and influencing across a matrixed organisation.
• Executive presence and ability to support senior relationships.
• Ability to link marketing activity to account engagement and business outcomes.
• Experience using insights and performance data to shape decisions.
• Comfort operating through change and evolving ownership.
• Experience in technology, SaaS, professional services or consulting is helpful but not essential.

Responsibilities

• Develop annual and quarterly marketing strategies for strategic accounts and partners.
• Align plans with account growth, retention, expansion and executive engagement goals.
• Design targeted ABM programmes for priority accounts and sectors.
• Build executive-engagement plans including briefings, roundtables and events.
• Partner with Customer Success and Client Partners on value realisation and growth.
• Create joint campaigns, content, thought leadership and events with partners.
• Use account insight and data to guide investment and optimisation.
• Provide executive reporting on marketing influence and programme effectiveness.

Skills

Account-based marketing

Executive engagement

Customer growth

Joint go-to-market

B2B marketing

Strategy development

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Job description

Pearson Enterprise Learning & Skills is seeking an Advanced Specialist, Marketing Strategy to translate strategic-account priorities into integrated marketing programmes that strengthen relationships and drive growth. You will work with client partners and executive teams to shape account-based plans and co-marketing initiatives.

The role blends strategic thinking with hands-on execution across ABM, events, content and digital campaigns, with travel may be required and a focus on measurable