Strategic Account Marketing Lead - Enterprise ABM

Pearson; Concord (NH); A distancia; USD 80.000 - 95.000; Jornada completa

Descripción de la vacante

Pearson is seeking a Strategic Account Marketing Manager to drive integrated marketing programs for high-priority enterprise accounts and partners. This role blends account-based marketing, executive engagement and co-marketing to deliver measurable commercial outcomes.

You will collaborate with Client Partners, Strategic Account Teams, Customer Success, Product Marketing and executives to shape plans that align with growth, retention and cross-sell opportunities.

Formación

• Bachelor's degree in marketing, communications, business or related field.
• Experience in B2B marketing and account-based marketing.
• Proven ability to turn account priorities into integrated programs.
• Experience collaborating with sales, product marketing and executives.

Responsabilidades

• Develop annual and quarterly marketing strategies for strategic accounts and partners.
• Align plans with account growth, retention and executive engagement.
• Design ABM programs for priority accounts and sectors.
• Build executive-engagement plans and hosted industry events.
• Collaborate with Customer Success and Client Partners on value realization and growth.
• Create joint campaigns and content with strategic partners.
• Use insights to guide investment and optimize programs.
• Provide executive-level reporting on marketing influence.

Conocimientos

ABM strategy

Executive engagement

Strategic account marketing

B2B marketing

Educación

Bachelor's degree in marketing or related field

Herramientas

CRM software

Marketing automation

Descripción del empleo

Pearson is seeking a Strategic Account Marketing Manager to drive integrated marketing programs for high-priority enterprise accounts and partners. This role blends account-based marketing, executive engagement and co-marketing to deliver measurable commercial outcomes.

You will collaborate with Client Partners, Strategic Account Teams, Customer Success, Product Marketing and executives to shape plans that align with growth, retention and cross-sell opportunities.