Strategic ABM Marketing Lead — Enterprise & Partners (Remote)

Pearson; Atlanta (GA); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson seeks an Advanced Specialist, Marketing Strategy to turn strategic-account priorities into integrated marketing programmes that strengthen relationships and drive measurable commercial outcomes.

You will work with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executives to deliver ABM, thought leadership, events and co-marketing aligned to business goals.

Qualifications

• Bachelor’s degree in marketing, Communications, Business or related field.
• Experience in B2B marketing, strategic account marketing, account-based marketing, partner marketing or enterprise marketing.
• Ability to translate business objectives into integrated marketing strategy.
• Experience collaborating with sales, client partners and account teams.
• Strong collaboration and influencing across a matrixed organisation.
• Executive presence and ability to support senior relationships.
• Ability to tie marketing activity to account engagement and business outcomes.
• Experience using insights and performance data to guide decisions.

Responsibilities

• Develop annual and quarterly marketing strategies for strategic accounts and partners.
• Align marketing plans with account growth, retention and executive engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans with briefings, roundtables and industry events.
• Collaborate with Customer Success and Client Partners on value realisation and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use insights and engagement data to guide investment and optimisation.
• Generate executive-level reporting on marketing influence and programme effectiveness.

Skills

B2B marketing

Strategic account marketing

Account-based marketing

Partner marketing

Enterprise marketing

Cross-functional collaboration

Executive presence

Data-driven decisions

Change management

Education

Bachelor’s degree in marketing/communications/business

Job description

Pearson seeks an Advanced Specialist, Marketing Strategy to turn strategic-account priorities into integrated marketing programmes that strengthen relationships and drive measurable commercial outcomes.

You will work with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executives to deliver ABM, thought leadership, events and co-marketing aligned to business goals.