Strategic Account Manager - TikTok Ads & Growth

TikTok; Austin (TX); On-site; USD 75,000 - 110,000; Full time

Job summary

TikTok is seeking an Account Manager in Austin to manage a portfolio of SMB clients, educate on platform trends, and drive revenue through upselling and cross-selling. You will analyze TAM, forecast opportunities, and collaborate with cross-functional teams to improve campaign performance.

The role emphasizes client retention, data-driven insights, and proactive problem solving in a fast-paced environment within TikTok's Global Business Solutions group.

Qualifications

• Experience in a digital advertising or ecommerce sales position.
• Strong understanding of sales processes, including upselling, cross-selling, and negotiations.
• Familiarity with trends and brands within the advertising industry.
• Exceptional communication skills, with the ability to clearly articulate complex solutions and drive client engagement.
• Data-driven mindset with the ability to analyze account performance, track KPIs, and develop actionable recommendations.
• Resourcefulness in addressing challenges and managing client expectations effectively.
• Thrive in a fast-paced environment, switching from strategic to operational mindset; ability to prioritize and synthesize information.
• Skilled in using internal tools to track progress, identify opportunities, and address concerns.
• Familiarity with external tools for TAM analysis and industry trend monitoring.

Responsibilities

• Client Relationship Management- Act as the primary contact for a portfolio of SMB clients, ensuring 100% engagement quarterly.
• Educate clients on TikTok-specific trends and strategies to optimize platform usage.
• Analyze Total Addressable Market (TAM) and TikTok's performance within broader marketing spend.
• Develop strategies to retain clients, reduce churn, and enhance platform dependency.
• Collaborate across teams to exchange insights and drive product enhancements.
• Identify and leverage upselling and cross-selling opportunities, including ad credits, measurement studies, and creative solutions.
• Maximize seasonal growth opportunities like product launches, end of year, etc.
• Forecast and size opportunities, developing strategies to meet goals. Conduct data-driven analysis to identify risks, trends, and growth opportunities.
• Track KPIs and deliver actionable insights to optimize campaign performance.
• Advocate for client needs and resolve issues efficiently.
• Collaborate with technical teams to troubleshoot and support client challenges.
• Set and manage clear client expectations with actionable solutions.

Skills

Digital advertising sales

Upselling & negotiations

Client relationship management

Strategic thinking

Data-driven analysis

Job description

TikTok is seeking an Account Manager in Austin to manage a portfolio of SMB clients, educate on platform trends, and drive revenue through upselling and cross-selling. You will analyze TAM, forecast opportunities, and collaborate with cross-functional teams to improve campaign performance.

The role emphasizes client retention, data-driven insights, and proactive problem solving in a fast-paced environment within TikTok's Global Business Solutions group.