Strategic SMB Ad Account Manager

TikTok; Chicago (IL); On-site; USD 80,000 - 130,000; Full time

Job summary

TikTok is seeking a dynamic Account Manager for our SMB Advertising Sales team in Chicago. You will manage a portfolio of SMB clients, educate them on platform trends, and drive account growth through strategic upselling and cross-selling while collaborating with cross-functional teams.

The ideal candidate brings digital advertising sales experience, strong relationship skills, and a data-driven mindset to optimize campaign performance and reduce churn.

Qualifications

• Experience in a digital advertising or ecommerce sales position.
• Strong understanding of sales processes, including upselling, cross-selling, and negotiations.
• Familiarity with trends and brands within the advertising industry

Responsibilities

• Act as the primary contact for a portfolio of SMB clients, ensuring 100% engagement quarterly.
• Educate clients on TikTok-specific trends and strategies to optimize platform usage.
• Analyze TAM and TikTok's performance within broader marketing spend to inform strategy.
• Develop strategies to retain clients, reduce churn, and enhance platform dependency.
• Collaborate across teams to exchange insights and drive product enhancements.
• Identify and leverage upselling and cross-selling opportunities, including ad credits, measurement studies, and creative solutions.
• Maximize seasonal growth opportunities like product launches, end of year, etc.
• Forecast and size opportunities, developing strategies to meet goals.
• Track KPIs and deliver actionable insights to optimize campaign performance.
• Advocate for client needs and resolve issues efficiently.
• Collaborate with technical teams to troubleshoot and support client challenges.
• Set and manage clear client expectations with actionable solutions

Skills

Digital advertising sales

Upselling & cross-selling

Negotiation

Client relationship management

Data-driven

Job description

TikTok is seeking a dynamic Account Manager for our SMB Advertising Sales team in Chicago. You will manage a portfolio of SMB clients, educate them on platform trends, and drive account growth through strategic upselling and cross-selling while collaborating with cross-functional teams.

The ideal candidate brings digital advertising sales experience, strong relationship skills, and a data-driven mindset to optimize campaign performance and reduce churn.