Strategic SMB Ad Account Manager

TikTok; Austin (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

TikTok is seeking an Account Manager for its SMB Advertising Sales team to manage and grow a portfolio of clients. You will deliver tailored solutions, drive platform adoption, and collaborate with cross-functional teams to improve product offerings.

The role emphasizes relationship-building, strategic thinking, and data-driven decision making to maximize client success and retention on TikTok’s platform.

Qualifications

• Experience in digital advertising or ecommerce sales.
• Strong understanding of sales processes, including upselling, cross-selling, and negotiations.
• Familiarity with trends and brands within the advertising industry.
• Exceptional communication skills and ability to drive client engagement.

Responsibilities

• Act as the primary contact for a portfolio of SMB clients, ensuring engagement and building long-term relationships.
• Educate clients on platform trends and strategies to optimize usage.
• Analyze TAM and TikTok performance to inform growth and retention strategies.
• Collaborate across teams to exchange insights and drive product improvements and enhancements.
• Identify upsell and cross-sell opportunities, including ad credits, measurement studies, and creative solutions.
• Forecast opportunities and provide data-driven insights to optimize campaign performance.

Skills

Account management

Sales strategy

Upselling & cross-selling

Client relationship

Data analysis

Communication

Job description

TikTok is seeking an Account Manager for its SMB Advertising Sales team to manage and grow a portfolio of clients. You will deliver tailored solutions, drive platform adoption, and collaborate with cross-functional teams to improve product offerings.

The role emphasizes relationship-building, strategic thinking, and data-driven decision making to maximize client success and retention on TikTok’s platform.