Strategic ABM Marketer for Priority Accounts

Reuters; Eagan (MN); Hybrid; USD 58,000 - 108,000; Full time

Benefits offered by this job

Hybrid Work Model

Flex My Way

Career Development

Mental Health days off

Headspace app

401k/retirement savings

Job summary

Reuters, a global information company, is seeking a well-organized Marketer – ABM to plan, execute, and optimize account-based programs within Demand Activation. You will partner with Sales, Strategy, and centralized teams to drive prioritized accounts and measurable pipeline growth.

The role emphasizes program coordination, budget tracking, vendor management, and performance reporting, with hybrid work. Candidates typically have 2–4 years B2B marketing experience, strong project management, and

Qualifications

• Bachelor’s degree in marketing or related field or equivalent experience.
• 2–4 years of experience in B2B marketing — ABM, demand generation, field marketing, or lifecycle/expansion for cloud-based software and/or business services.
• Experience supporting Sales through account planning, stakeholder alignment, follow-up motions, and opportunity support.
• Comfort using marketing technology to help deploy and measure integrated campaigns.
• Strong project management and communication skills and the ability to manage multiple workstreams and deliver on time.

Responsibilities

• Support the planning and execution of modern ABM programs that engage prioritized accounts and buying groups.
• Partner with Sales and Strategy to align on account goals, target personas, engagement plays, and success criteria.
• Help operationalize account-based plays by coordinating with centralized marketing teams and Sales.
• Manage end-to-end program processes: timelines, deliverables, approvals, budgets, and vendor coordination.
• Coordinate lead/account workflows with Sales to ensure ABM engagement is captured and actioned.
• Orchestrate integrated channel tactics (events, gifting, paid media, email) to support ABM plays.
• Support ABM performance measurement and reporting with marketing insights to drive optimizations.
• Utilize marketing tech and data to target, personalize, and track ABM programs.

Skills

B2B marketing

ABM

Demand generation

Field marketing

Project management

Communication

Travel capability

Education

Bachelor's degree in marketing or related field

Tools

Marketing automation

CRM

Workfront

Anaplan

6sense

Job description

Reuters, a global information company, is seeking a well-organized Marketer – ABM to plan, execute, and optimize account-based programs within Demand Activation. You will partner with Sales, Strategy, and centralized teams to drive prioritized accounts and measurable pipeline growth.

The role emphasizes program coordination, budget tracking, vendor management, and performance reporting, with hybrid work. Candidates typically have 2–4 years B2B marketing experience, strong project management, and