ABM Marketer: Demand Activation & Programs

USA018 Thomson Reuters Holdings Inc.; Eagan (MN); Hybride; USD 58 000 - 108 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Career development

Mental health days

Résumé du poste

Thomson Reuters seeks a well-organized, highly collaborative Marketer – Account-Based Marketing (ABM) to drive personalized, high-impact experiences for priority accounts. You will support planning, execution, and optimization of ABM programs in partnership with Sales, Strategy, and centralized marketing teams.

Your role involves coordinating timelines, budgets, stakeholder alignment, and measurement to accelerate pipeline while building scalable ABM processes across a fast-paced,

Qualifications

• Bachelor’s degree or equivalent experience in marketing.
• 2–4 years in B2B marketing—ABM, demand generation, field marketing, or lifecycle/expansion for cloud software or services.
• Experience supporting Sales through account planning and opportunity support.
• Strong project management and communication skills; able to manage multiple workstreams.
• Customer-first mindset with ability to adapt to shifting priorities.
• Ability to collaborate across marketing, sales, operations, and analytics.

Responsabilités

• Plan and execute ABM programs engaging prioritized accounts and buying groups.
• Collaborate with Sales and Strategy to align goals, personas, engagement plays, and success criteria.
• Operationalize ABM plays with centralized marketing and Sales to activate tactics.
• Manage end-to-end program timelines, deliverables, budgets, and approvals.
• Coordinate lead/account workflows and ensure timely routing and actioning.
• Orchestrate integrated channel tactics (events, paid media, email, gifting).
• Measure ABM performance and optimize campaigns with insights teams.
• Leverage marketing technology to target, personalize, and track ABM programs.
• Maintain standard processes with templates and best practices.
• Contribute fresh ideas to differentiate Thomson Reuters’ brand.

Connaissances

ABM marketing

Demand generation

Field marketing

Lifecycle marketing

Marketing analytics

Sales alignment

Project management

Communication

Formation

Bachelor’s degree in marketing or related field

Outils

Workfront

Anaplan

CRM

Webinar tools

6sense

Marketing automation

Description du poste

Thomson Reuters seeks a well-organized, highly collaborative Marketer – Account-Based Marketing (ABM) to drive personalized, high-impact experiences for priority accounts. You will support planning, execution, and optimization of ABM programs in partnership with Sales, Strategy, and centralized marketing teams.

Your role involves coordinating timelines, budgets, stakeholder alignment, and measurement to accelerate pipeline while building scalable ABM processes across a fast-paced,