ABM Marketer — Field Marketing & Demand Ops (Hybrid)

Thomson Reuters; Frisco (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Flexibility & work-life balance

Career development

Competitive benefits

Culture

Social impact

Job summary

Thomson Reuters is seeking a well-organized Marketer, ABM (Field Marketing) to plan, execute, and optimize ABM programs that drive prioritized accounts and pipeline. You will collaborate with Sales, Strategy, and centralized marketing to activate tactics and measure impact.

The role focuses on operating ABM programs end-to-end, coordinating timelines, budgets, and approvals, while leveraging marketing tech to personalize and track initiatives across multi-channel plays.

Qualifications

• Bachelor's degree in marketing or a related field or equivalent experience.
• 2-4 years of experience in B2B marketing—ABM, demand generation, field marketing, or lifecycle/expansion for cloud-based software or services.
• Experience supporting Sales through account planning, stakeholder alignment, follow-up motions, and opportunity support.
• Comfort using marketing technology to deploy and measure integrated campaigns.
• Strong project management and communication skills with multi-workstream coordination.

Responsibilities

• Support planning and execution of ABM programs engaging prioritized accounts and buying groups.
• Partner with Sales and Strategy to align on account goals, personas, engagement plays, and success criteria.
• Operationalize ABM plays by coordinating with centralized marketing teams and Sales.

Skills

ABM

B2B marketing

Marketing automation

CRM

Project management

Communication

Travel 5-10%

Education

Bachelor's degree in marketing or related field

Tools

Workfront

Anaplan

6sense

CRM platforms

Job description

Thomson Reuters is seeking a well-organized Marketer, ABM (Field Marketing) to plan, execute, and optimize ABM programs that drive prioritized accounts and pipeline. You will collaborate with Sales, Strategy, and centralized marketing to activate tactics and measure impact.

The role focuses on operating ABM programs end-to-end, coordinating timelines, budgets, and approvals, while leveraging marketing tech to personalize and track initiatives across multi-channel plays.