Strategic ABM Manager: Enterprise Growth & Pipeline

Amazon Web Services (AWS); Seattle (WA); On-site; USD 83,000 - 141,000; Full time

Job summary

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The ABM Manager will own the strategy and end-to-end execution of territory ABM programs, partnering with Sales and cross-functional teams to build data-driven, multi-channel campaigns that accelerate

Qualifications

• 5+ years in B2B marketing, with experience developing and executing integrated marketing strategies for enterprise customers or complex B2B audiences.
• Ability to translate business objectives into marketing strategies and programs.
• Experience leading cross-functional marketing initiatives from strategy through execution, measurement and optimization.
• Strong track record partnering with Sales and cross-functional stakeholders to influence business outcomes.
• Experience using data and analytics to inform marketing strategy and measure performance.
• Strong written and verbal communications with the ability to influence stakeholders.

Responsibilities

• Develop account-based marketing strategies for priority enterprise customers, translating business objectives into 1:1 and 1:few marketing plans.
• Partner with Sales to understand customer priorities, identify growth opportunities, and determine where marketing can have the greatest impact.
• Build integrated customer engagement initiatives that connect insights, messaging, content, executive engagement, digital marketing, events, and other channels.
• Bring creative agility to account challenges and develop differentiated programs that engage decision makers and buying groups.
• Own programs from strategy through execution, including objectives, plans, budgets, timelines, and quality delivery.
• Develop account-specific content and messaging that translate AWS capabilities into relevant narratives for key buyers.
• Use data and customer intelligence to inform strategy and optimize programs.
• Partner across AWS marketing to orchestrate capabilities around strategic opportunities.
• Identify opportunities to collaborate with AWS partners to strengthen value propositions.
• Measure business impact, evaluate engagement and ROI at the account level.
• Build scalable, repeatable frameworks adopted across accounts and regions.
• Contribute to evolution of ABM at AWS through insights and best practices.

Skills

B2B marketing

Integrated marketing

Cross-functional collaboration

Data-driven marketing

Stakeholder influence

Sales partnership

Education

MBA

Job description

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The ABM Manager will own the strategy and end-to-end execution of territory ABM programs, partnering with Sales and cross-functional teams to build data-driven, multi-channel campaigns that accelerate