Hybrid ABM Marketer: Field Marketing & Demand Activation

Thomson Reuters; Eagan (MN); Hybrid; USD 58,000 - 108,000; Full time

Benefits offered by this job

Hybrid Work Model

Career Growth & Learning

Mental Health & Wellbeing

Job summary

Thomson Reuters is seeking a Marketer, ABM (Field Marketing) to lead and optimize account-based marketing programs within the Demand Activation team. You will partner with Sales and Strategy to define goals, personas, and plays, and coordinate with centralized teams to activate the right mix of tactics across channels.

You will manage end-to-end program timelines, budgets, and vendor coordination, while measuring ABM performance and driving improvements. Hybrid work model encouraged.

Qualifications

• Bachelor's degree in marketing or related field or equivalent experience.
• 2-4 years of experience in B2B marketing - ABM, demand generation, field marketing, or lifecycle/expansion marketing for cloud-based software or business services.
• Experience supporting Sales through account planning, stakeholder alignment, follow-up motions, and opportunity support.
• Comfort using marketing technology to help deploy and measure integrated campaigns.
• Strong project management and communication skills with the ability to manage multiple workstreams and deliver on time.
• Customer-first mindset with a bias toward practical, high-quality experiences that Sales and customers value.
• Self-starter in a fast-paced, collaborative environment with shifting priorities.
• Ability to build relationships across marketing, sales, operations, and insights/analytics.
• Familiarity with modern B2B best practices for integrated multi-channel programs mapping to pipeline.

Responsibilities

• Support planning and execution of ABM programs that engage prioritized accounts and buying groups.
• Partner with Sales and Strategy to align on account goals, personas, engagement plays, and success criteria.
• Coordinate with centralized marketing teams and Sales to activate the right mix of tactics.
• Manage end-to-end program timelines, deliverables, approvals, budgets, and vendor coordination.
• Coordinate lead and account workflows with Sales, ensuring ABM engagement is captured and actioned.
• Orchestrate integrated channel tactics (events, gifting, paid media, email) for ABM plays.
• Support measurement and reporting of ABM performance with marketing insights.
• Leverage marketing tech to target, personalize, and track ABM programs.
• Track lead flow to ensure timely follow-up by sales channels.
• Standardize ABM processes using templates and best practices.
• Bring fresh ideas to differentiate Thomson Reuters brand.

Skills

ABM

Demand generation

Field marketing

Lifecycle marketing

Education

Bachelor's degree in marketing

Tools

Workfront

Anaplan

6sense

Marketing Automation

CRM

Job description

Thomson Reuters is seeking a Marketer, ABM (Field Marketing) to lead and optimize account-based marketing programs within the Demand Activation team. You will partner with Sales and Strategy to define goals, personas, and plays, and coordinate with centralized teams to activate the right mix of tactics across channels.

You will manage end-to-end program timelines, budgets, and vendor coordination, while measuring ABM performance and driving improvements. Hybrid work model encouraged.