ABM Marketer: Demand Activation Specialist

Thomson Reuters; Ann Arbor (MI); Hybrid; USD 58,000 - 108,000; Full time

Job summary

Thomson Reuters is seeking a Marketer, ABM (Field Marketing) to drive personalized, high-impact ABM programs for priority accounts and support measurable pipeline impact.

You will coordinate with Sales, Strategy, and centralized marketing to plan, execute, and optimize multi-channel plays, track performance, and continuously improve processes. This role emphasizes collaboration, attention to detail, and the ability to move fast in a dynamic environment.

Qualifications

• Bachelor's degree in marketing or a related field, or equivalent experience.
• 2-4 years of experience in B2B marketing - ABM, demand generation, field marketing, or lifecycle/expansion marketing for cloud-based software and/or business service providers.
• Experience supporting Sales through account planning, stakeholder alignment, follow-up motions, and opportunity support.
• Comfort using marketing technology to help deploy and measure integrated campaigns.
• Strong project management and communication skills - able to manage multiple workstreams, track dependencies, and deliver on time.
• A customer-first mindset with a bias toward practical, high-quality experiences that Sales and customers value.
• A self-starter attitude that thrives in a fast-paced, collaborative environment and can adapt to shifting priorities.
• Ability to build strong relationships across functions - marketing, sales, operations, and insights/analytics.
• Familiarity with modern B2B best practices for integrated, multi-channel programs (digital + field) and how they map to pipeline creation and acceleration.
• Proficiency in Microsoft Office and related productivity tools.
• Ability to travel to key events, approximately 5% - 10%

Responsibilities

• Support planning and execution of creative, modern ABM programs that engage prioritized accounts and buying groups.
• Partner with Sales and Strategy to help align on account goals, target personas, engagement plays, and success criteria.
• Help operationalize account-based plays by coordinating with centralized marketing teams and Sales to activate the right mix of tactics.
• Support program management from end to end: timelines, deliverables, stakeholder coordination, approvals, budget tracking, vendor/agency coordination, and post-program follow-through.
• Coordinate lead/account workflows with Sales, ensuring ABM engagement is captured, routed, and actioned.
• Help orchestrate integrated channel tactics - including events, gifting, paid media, and email - in support of account-based plays.
• Support measurement and reporting of ABM performance in partnership with marketing insights, helping turn insights into optimizations.
• Leverage marketing technology and data to target, personalize, and track ABM programs.
• Track lead flow to help ensure the appropriate sales channels are following up on marketing tactics in a timely manner.
• Support the standardization and improvement of ABM processes using templates and best practices.
• Bring fresh ideas to help differentiate the Thomson Reuters brand.

Skills

ABM

Demand generation

Field marketing

Marketing tech

Campaign planning

Multi-channel

Sales collaboration

Project management

Communication

Analytics

Education

Bachelor's degree in marketing or related field

Tools

Workfront

Anaplan

CRM

6sense

Job description

Thomson Reuters is seeking a Marketer, ABM (Field Marketing) to drive personalized, high-impact ABM programs for priority accounts and support measurable pipeline impact.

You will coordinate with Sales, Strategy, and centralized marketing to plan, execute, and optimize multi-channel plays, track performance, and continuously improve processes. This role emphasizes collaboration, attention to detail, and the ability to move fast in a dynamic environment.