Staff GTM Process & Automation Lead

LastPass; United States; Remote; USD 131,000 - 147,000; Full time

Job summary

LastPass is seeking a Staff GTM Process Analyst to own the systems behind inbound and product-led growth. You will shape how demand is captured, scored, and routed, enabling LastPass to deliver seamless access and security at scale.

Reporting to RevOps Technology and Process, you will partner with Demand Gen, Web, Sales, and Data teams, own Marketo and Salesforce integrations, and lead end-to-end initiatives from discovery to go-live.

Qualifications

• Experience in Marketing Operations, Marketing Systems, or GTM Operations supporting inbound, demand generation, or PLG motions in a B2B SaaS environment
• Hands-on expertise administering Marketo, including workflows, lifecycle stages, scoring, routing, campaign management, and Salesforce integration
• Strong working knowledge of Salesforce CRM concepts and how data flows across GTM systems, with strong SQL skills for analysis, validation, and issue resolution
• Ability to independently own techno-functional deliverables across requirements, design, testing, and deployment, including functional specs and user stories
• Solid understanding of lifecycle marketing, audience segmentation, and marketing automation workflows, with a background in Business, Marketing, Computer Science, Engineering, or a related field, or equivalent experience
• Viewed as a trusted advisor who translates business strategy into clear technical requirements for senior stakeholders
• Curious and practical in applying AI and automation, with a track record of testing ways to improve process speed, accuracy, or scale
• Highly organized and execution-focused, thriving in fast-moving, ambiguous environments while owning outcomes end to end

Responsibilities

• Own configuration, troubleshooting, and optimization of Marketo, including workflows, lifecycle automation, and event-based logic that supports inbound and product-led growth
• Own lead and PQL scoring models and routing logic so the right leads reach the right sales teams quickly and accurately
• Own core integrations between Marketo, Salesforce, and other GTM tools, ensuring data accuracy, field mapping, and sync health across web, product, form, and behavioral signals
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals, and build audiences, segmentation, and funnel experiments that improve conversion from first touch to sales-ready demand
• Monitor inbound funnel and handoff metrics (conversion rates, speed to lead, response time, acceptance rates), name the root cause behind movements, and drive continuous improvement
• Translate marketing, data, and privacy requirements into functional specifications and user stories, and lead initiatives end to end, from discovery and backlog management through UAT and go-live
• Run fit-gap analysis on current-state processes, recommend scalable solutions, and balance run-the-business work with roadmap projects, including effort estimates, dependencies, and sequencing
• Manage a large and evolving GTM technology stack, including tool setup, permissions, and vendor coordination, while testing automation and AI-powered approaches that reduce manual work and improve speed, accuracy, and scale

Skills

Marketing Operations

Marketing Systems

GTM Operations

Analytical thinking

Tools

Marketo

Salesforce

SQL

GTM Tools

Job description

LastPass is seeking a Staff GTM Process Analyst to own the systems behind inbound and product-led growth. You will shape how demand is captured, scored, and routed, enabling LastPass to deliver seamless access and security at scale.

Reporting to RevOps Technology and Process, you will partner with Demand Gen, Web, Sales, and Data teams, own Marketo and Salesforce integrations, and lead end-to-end initiatives from discovery to go-live.